Making Your Online Newsroom More Customer and Consumer-Friendly
Dee Rambeau, MediaRoom and IR Room Sales, PR Newswire

In this 24/7 news environment that we live in, everyone wants and watches breaking news. Many of us leave news channels on our televisions and news Web sites open in our browsers throughout the day. Additionally, we can now subscribe in a variety of ways to news sites via e-mail and RSS and its many forms like My Yahoo!.

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Effective PR Isn’t About Eyeballs – It’s About Engagement
Sarah Skerik, Vice President, Distribution Services, PR Newswire

As a regular rider of commuter trains into and out of Chicago’s Union Station, I regularly observe all sorts of boots-on-the-ground PR tactics as companies (and politicians) attempt to mine the streams of workers tramping in and out of the train station daily. In all the years I’ve observed teams of earnest young people dressed in some form of uniform or costume handing out stickers, buttons, lip gloss and samples to hurried commuters, only one was ever relevant to my needs (indeed, my husband already used the product, so the sample was happily accepted and stuck into his travel kit.) Arguably, a lot of companies spent considerable time, energy and resources pitching me on things like bus travel to downstate Illinois, children’s products, Weiss beer and dog food. Incidentally, though I’ve lived in Chicago for almost 20 years, I’ve not had occasion to travel downstate, I have no kids, I loathe Weiss beer (though ales and stouts are acceptable!) and I have two cats. The point of all this is that these publicity efforts failed to establish a relevant connection with me simply because I had zero interest in what was being promoted.
 

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Maximize Your PR Budget for International Communication
Colleen Pizarev, Vice President, International Distribution, PR Newswire

Given the current economic situation, it is essential to make every PR dollar count. This article will provide valuable tips to increase your exposure and make sure your news is seen by the overseas media. 

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Easily Incorporate XHTML into Your News Releases

PR Newswire's complimentary XHTML formatting can help you maximize your online visibility on hundreds of Web sites that support this format. Easily place XHTML features including links, italics, bold text and bullet points in the Microsoft Word file that contains your news release. That's all there is to it. There are no extra steps involved and, what's more, you can make your news releases work harder for you without incurring any additional costs.

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