Welcome to the January edition of The Insider, a complimentary publication for PR Newswire members about timely topics and trends. Our goal is to provide you with useful intelligence that positively impacts your communication efforts.

In keeping with our view that social media will continue to play an important role in the communications mix for 2009, we have made this topic front and center, with articles tackling how to use Twitter for corporate branding as well as advice on integrating social media components into both corporate social responsibility and trade show communications. You'll also be able to tap our expertise about communicating during a bear market, incorporating search engine optimization techniques into your PR strategy and navigating the multicultural communications landscape in the wake of Barack Obama's successful bid to secure the White House. And as always, we share advice on how to make the most of our services -- from using our anchor text features to drive additional traffic to your Web site to uncovering and managing media opportunities with our newly-enhanced EdCals. In today's economy, we know that value is of utmost importance and we want to ensure that you are using your PR Newswire membership to its fullest. 

At PR Newswire, we believe it is time to demand more from your newswire and we are committed to providing products and services that connect you to your audiences, provide the intelligence you need to find your audiences, interact and engage with them and measure the impact of your outreach. Our products and services, however, are only part of the picture. The other part is the knowledge and experience that we deliver through this publication and all of your various points of contact with our organization.  

We're here to help you achieve your communication objectives. If there are topics that you would like to see covered in this quarterly publication or if you have other comments or suggestions, please contact us at (866) 234-9689. Members of our Editorial, Member Services and Account Management teams are also available to answer your questions and share their expertise.