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Why Your Brand Needs a Voice on Twitter
Victoria Harres Akers, Media Research Supervisor, PR Newswire
At any given moment, there are millions of conversations taking place on the Internet. These discussions are occurring on blogs, within chats, on social networking communities like Facebook, MySpace and LinkedIn, on image and video sharing sites and via micro-blogs like Twitter. Consequently, there is likely a conversation about you and/or your brand. This conversation "about" you is going to happen with or without your participation. Hence you are left with a choice. You can certainly hang back and allow others to shape your image, but if you want to have some part in the process you had better be involved. Twitter is one of the easiest, most effective ways to do this. It's free, it's simple, it's in the moment and there are always people listening and engaging in
conversation.
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Putting Social Media to Work at Trade Shows
Michael Pranikoff, Director of Emerging Media, PR Newswire
It's trade show season once again. January through April marks one of the highest concentrations in trade shows and events each year. Almost every major industry will have a show or event during this time period. Some of them, like the auto industry, will hold multiple events. In the trade show world, today more than ever, social media is playing a big role - and there are lots of things that you can do to cut down on costs and use social media to help you extend your outreach.
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