Use Links to Turn Your Release into an Online News Channel

Want to drive more traffic to your Web site? Use anchor text in your news releases! Hundreds of the Web sites in PR Newswire's online distribution network render embedded links, including the biggest news sites such as Yahoo! Finance, MSN Money and AOL Personal Finance Channel. Creating links from these sites is free with any U.S. distribution, and it's easy: just store up to 50 of your most important keywords and phrases with us and we'll automatically render them as embedded links in all future announcements.

By linking the same keywords and phrases in each of your releases, you also help your organization and its messages become more relevant for those words in the eyes of search engines. PR Newswire's automated solution works by matching your stored keywords and related URLs against the content in your releases, giving you additional search engine optimization, hassle-free.

For linking tips and information on using embedded links, contact your account representative or click here.

EdCals Enhancements

The completely redesigned PR Newswire EdCals adds several new features that make uncovering and managing media opportunities easier than ever before.

EdCals 2.0 includes the following enhancements:

• E-mail alerts - The system will provide automatic notifications 15 days prior to the due date.
• Calendar alerts - Add editorial deadlines and notices directly to your Outlook/Lotus Notes calendar.
• Speed improvements - Creating lists is a snap.
• Exporting options - Lists can be exported in Excel, PDF and HTML formats.
• Same price - This service is still available at the low price of $695 per year, or just $495 with another PR Newswire subscription service.
• Opportunities - Thousands of domestic media opportunities are available.