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Communicating CSR via Social Networks and Web 2.0
Emily Polk, Senior Editor, CSRwire
Web 2.0 is playing an increasingly vital role in the communication of corporate social responsibility initiatives. Although Wikipedia describes Web 2.0 as "the changing trends...that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the Web," most people first tend to think of it as interactive social networks like Facebook and YouTube.
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Integrating Public Relations with SEO Strategies
Sarah Skerik, Vice President - Distribution Services, PR Newswire
Most companies today employ some form of Search Engine Optimization ("SEO") and, as a result, are re-thinking many of their communications practices to take full advantage of the power of the Web. Companies are doing a better job of meshing online and offline campaigns and lead generation via the Web is becoming an increasingly common objective, even for departments such as PR that traditionally have not been considered part of the sales pipeline. The good news for PR is that opportunities to deliver real, measurable results abound for the savvy pro who knows how to integrate PR efforts with the company's larger SEO strategy.
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Driving Marketing Results at Your Key Trade Shows and Events
Susan McPherson, Vice President - Global Events, PR Newswire
1) Inquire if the trade show's management is offering any special marketing and/or PR services/tools specifically for exhibitors.
2) Ask for the registered media list well in advance of the show.
3) Inquire as to what show management is planning to promote and market during the year. Your company could possibly participate in such a program and ride the coattails of its success.
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